Directing traffic to your on-line business can be a never-ending job, however the results are really worth it when you get the traffic.
Facebook advertising is one of the easiest and cheapest ways to generate a ton of visitors and direct it to where you need it. With over one billion visitors each day it’s an no-brainer option.
When people are looking for something online they regularly go to Facebook to locate it and then search for organizations or groups that relate to their query and people that search for something in your market will be more likely to see your Facebook content and check it out.
Here are 8 tips that will help you get the most from using Facebook advertising:
1. For mobile device visitors
People who use mobile devices with Facebook are constrained by the number of characters they are able to use in a post, so keep your posts brief and to the point, also using a bit of humour is a great way to get your readers to react and respond to your posts.
2. Ask for responses
People on Facebook love to give their opinion on pretty much everything, so make the effort to ask what people think about something related to your marketplace.
Asking questions is one of the best ways to get people to interact with you. Also give people time to reply your questions, and always thank them for answering.
3. Make the most of photographs
Facebook lets you upload pictures so use larger images where possible as they will grab the attention a lot quicker than smaller ones. And if possible continually use images that are relevant to the subject at hand, www.unsplash.com is a great source for free image downloads.
4. Get the most out of video
As we all know video gets shared almost a LOT so when you create videos to feature on Facebook, bear these three things in mind: use real people to show off your product, make one minute videos, and make them so good that people will want to share them.
5. Discover blogs to share
When you find blogs – or articles – that you think people will like then share them on Facebook. Include a link to the entry and if you have anything written as a blog then include that also.
6. Encourage other people’s tips
Do you have tips to share with others? Write a brief introduction to let people know what to expect in the event that they go to your blog or site, also them to contribute their personal experiences and tips, people enjoy sharing and you will also get extra visitors asking questions etc.
7. Don’t forget a “call to action”!
You can also add a Call-to-action button when you create your Facebook profile. This button can be featured and displayed along with the ‘Like’ button on your Facebook page to send traffic to whatever page you wish on your website.
8. Add links!
there are numerous opportunities on Facebook where you could add links, you can add them to videos and pictures, place them in your ‘about’ tab, your event pages and on all pages where you invite people to your blog or website.
So there you go, use some or all of these eight tips to help you increase traffic to your blog or website. The secret here is that it encourages interaction with other people, and all businesses are about people. If you want any help with Facebook just let us know.